Is your elevator speech compelling? Are you giving a speech that taps into the emotional buttons of your clients?
“People don’t buy for logical reasons. They buy for emotional reasons.”
“Buying” does not only mean pulling out a wallet and purchasing. Buying also means buying in to your idea, proposal or solution. An elevator pitch is a mini-presentation designed for maximum impact. You have a tiny amount of time to hit the right emotional chord. How can you tell if you get it right during the pitch?
Knowing that you got it right is in a large part intuitive. It’s easier to […]